EZTrader, a leading binary options brokerage has partnered with Italian football club, AS Roma in a sponsorship deal.
EZTrader Enters New Sponsorship Deal With AS Roma
While this is not the first time the company has had a partnership with a football club, the binary options brokerage has opted to expand its brand to Italy with this new deal with AS Roma, which is based in Italy, Rome.
The deal between the two brands will last for three seasons and will entail EZTrader gaining advertising space at AS Roma’s matches at home. The broker will also use the football club’s digital communication channels including the football club’s website at ASRoma.com.
According to Shimon Citron, CEO of EZTrader, “As we go on building our business and establishing our brand presence in Europe, it has become increasingly inevitable for us to have a suitable partner in Rome. AS Roma is an iconic brand and is also ambitious—with Rome as its headquarters, the football club is a perfect choice to partner with.”
Slow revunue growth
EZTrader is listed on the OTC Market in the US. The company’s current value is an estimated $12.35 million but it is yet to report annual profits. Even then, the company’s revenues have increased steadily to reach up to $26 million in 2015.
In spite of the revenue growth, EZTrader’s costs have consistently been greater than its revenue growth with losses decreasing only in the last year. In May, EZTrader announced that its revenues had hit a plateau in spite of significant increases in trading volume.
Agressive about football deals
Sponsorship deals with football clubs are quite common in the binary options space and EZTrader is among those brokers who frequently pursue this route. So far, the broker has participated in numerous such deals with several European football clubs in the UK, Netherlands, France and Germany.
Presently, EZTrader is engaged in a deal with the UK Tottenham Hotspurs in the UK. The binary options broker has been aggressively seeking to expand into France and even signed a contract with Monaco in 2015. However, this deal was terminated following a prospective ban on binary and forex trading digital advertising in the country.
In the 2016-2017 Serie A championships in Italy, AS Roma boasted finishing third with two wins and single draw.