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Businesses And Influencers May Start To Pay For Twitter Membership

Twitter is looking to add an option that will allow ‘power users’ and businesses to pay for membership.

Businesses And Influencers May Start To Pay For Twitter Membership

Twitter has since struggled with a stagnating user base in the past few years.

The micro blogging platform is now conducting surveys to assess users’ interest in the idea of paid membership.

Members who pay to use the platform will access an advance version of Twitter’s improved interface, Tweetdeck, which offers greater functionality than Twitter’s .com platform.

The technology company has not indicated whether it will charge other users of the service.

A pay to access membership model would enable Twitter to create a new stream of revenue at a time when other services such as Snapchat are increasingly getting users’ attention.

Twitter has seen a plateauing of its active user base. The company’s only significant source of income is advertising revenues, which are in decline too.

The tech company is facing these challenges even though the online advertising market has seen significant growth in the last few years.

So far, Twitter has surveyed a small number of its users to assess the viability of the idea.

“We conduct user research regularly to gather feedback on people’s experience with Twitter and to inform our investment decisions,” the company said in a statement.

“We are looking at several ways to make Tweetdeck more valuable to professional users.”

Twitter also explained how the new platform would work.

In an email to selected users it said, “This premium tool will provide valuable viewing, posting and signaling services such as trends, alerts and analysis of activity, advanced analytics, all in a single dashboard that can be customized.”

The note further added, “The tool will be designed to make it easier to keep up with numerous interests, build your audience and see great information and content in real time.”

If Twitter does launch the premium accounts, it will be in competition with services such as HootSuite and SocialFlow, which are more established having offered users enhanced options to use Twitter for years.

It is unclear why Twitter has taken so long to launch such a service. In 2009, co-founder Biz Stone had indicated that the company was in the process of developing premium features but nothing came out of this.

The short messaging service has seen its shares slump in recent years after it reported slow revenue and user growth. This led to an increase in net losses in the fourth quarter last year.

The company’s net losses amounted to $167 million following a $90-million loss in the same period a year before. Revenue for the fourth quarter rose only by one percent to $717 million.



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